Dept has appointed Andrew Dimitriou as its international chief consumer and development officer, the company shared completely with Marketing campaign US. He started in his new function final Monday, September 9.
Dimitriou will oversee Dept’s international development, advertising and consumer companies groups, comprising 500 individuals globally. He studies to international CEO Dimi Albers.
Within the function, Dimitriou is answerable for scaling the enterprise to accommodate for the expansion it has undergone prior to now few years and setting it as much as obtain additional enlargement. Prior to now three years Dept stated it has achieved 230% income development pushed largely by its AI companies.
Dimitriou might be Dept’s first international chief consumer and development officer, which an company spokesperson stated is a sign of its evolution from “a neighborhood specialist company to a world know-how and advertising companies firm” since its founding in 2015. It now works with “predominantly multi-service, worldwide shoppers,” necessitating a development govt on the international stage.
“Now we have to put collectively consumer engagement packages and handle them as an organization of 4,500 individuals, ensuring we’re offering the Dept worth of service persistently throughout all our shoppers,” he famous.
This spans present shoppers and new enterprise alternatives, from “placing methods in place that one would count on a bigger firm to have round consumer engagement, to make sure we’re the most effective companion we could be to our shoppers,” to making sure gross sales and advertising are geared up to “take us to the subsequent section of development,” he stated.
On the gross sales and advertising aspect, he’ll work to raise Dept’s repute and capabilities to drive new enterprise alternatives.
That stated, Dimitriou doesn’t count on to make main modifications to the enterprise.
“I’ve been so impressed by what’s in place for the time being, so it’s only a matter of accelerating and amplifying that,” he famous. “The nice exists right here, so how can we spotlight it, enlarge it and operationalize it?”
Dimitriou most lately spent six years at VML, first as EMEA CEO, then as international chief enterprise officer. Previous to that, he held varied senior roles at WPP and Younger & Rubicam.
Having spent a lot of his profession working at artistic companies, a shift to the media and know-how aspect of the enterprise may appear to be an enormous change. However Dimitriou famous that his core coaching and accountability has remained the identical: “to unravel shoppers’ enterprise challenges.”
In his view, with digital-first and AI enabled capabilities, he’s higher in a position to “resolve future issues,” he stated.
Alluding to AI, Dimitirou famous, “there may be huge change happening all over the place within the trade and you need to have an inflection level to say, ‘the place is the subsequent 25 years of my profession going to be?’